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©Upbound Studio 2024

The Brief

A logo uplift for a brighter tomorrow 

The World Energy Council (WEC) is a global forum with almost 100 national member committees. They promote the sustainable use of energy for the benefit of all people.

The World Energy Council holds a World Energy Week event every year in different countries around the world. It’s considered to be the world’s largest and most influential energy gathering, focused on bringing the latest energy trends, especially renewable energy that will shape the future of energy.

For inspiration, we started by researching old logos created for this event by other host countries. Our team came up with two different approaches for this task.

The first approach: An uplift

The first approach was more or less the safer option. We uplifted the original logo, design, and typography while maintaining the main element used in the visual, the Raouche Rocks.

The second approach: A daring & modern Beirut

The second design was a more modernistic approach, very different than the first option.

The second logo featured the Beirut skyline and 3 other landmarks with the word Beirut written in modern Arabic calligraphy and softly integrated within the design.